To launch a challenger airline, in a challenging market, with a challenger budget, during challenging times, through a bold, price liberating campaign.
BRUTAL SIMPLICITY OF THOUGHT
In a world struck by a deadly pandemic. Covid-19 forced UAE consumers to suddenly put their travel plans on hold. Learning from past pandemics and having a clear understanding of how people respond to disruptive change (Revenge spending), we knew we had a creative opportunity to strategically position the launch of Wizz Air in such a way that it would stimulate and reignite potential passengers’ wanderlust through a disruptive and thought inducing travel narrative that enticed them to want to book airline tickets on Wizz Air, when they emerged from their period of lockdown.
Client: Wizz Air
Office: Abu Dhabi
Year: January, 2021