Flying Reimagined

ASK
Reveal Etihad’s pioneering spirit and unparalleled traditions of hospitality, and reinforce their promise to reimagine flying.

BRUTAL SIMPLICITY OF THOUGHT
CHAMPION AN UNPRECEDENTED WAY TO FLY. When we fly, we accept lower standards of comfort and hospitality than we would on the ground. But Etihad has a history of doing things differently and is committed to raising the bar in air travel.

IMPACT
Filmed on location in Abu Dhabi and featuring global icon Nicole Kidman, the focus markets for the campaign were the UAE & GCC, Germany, the UK, Australia, Italy and India. The campaign was also rolled out digitally across 35 other countries using rich media and standard banners. Flying Reimagined was extended across all sponsorship platforms and collateral, including the 2016 calendar featuring renowned Polish illustrator Mat Szulik (shown below).

Client: Etihad Airways
Office: Abu Dhabi
Year: 2015