Your Extraordinary Story

Global brand film for Abu Dhabi Tourism & Culture Authority (TCA)

Inline content


New Abu Dhabi Global Destination Campaign (2016)

Grow the Abu Dhabi tourism brand to better reflect the Emirate as an original and attractive tourism and cultural destination.

EXTRAORDINARY STORIES ARE MADE IN ABU DHABI. Since ‘Travellers Welcome’ in 2007, Abu Dhabi has become a popular travel destination amongst culture seekers. But, a lot has changed in the Emirate and Abu Dhabi has grown into a popular tourism destination amongst families, thrill seekers, people who want to explore the natural beauty and UNESCO World Heritage sites, and people who want to relax and indulge themselves on golden beaches. Whatever brings you to Abu Dhabi, everyone leaves with their own collection of memorable moments which they relive every time they tell someone their story.

Following an eight-month development process and shot over 40 locations within Abu Dhabi, the campaign comprises a two-series television commercial dedicated to GCC and international markets which will be broadcast and run across TV networks, digital channels and in-flight entertainment systems. The campaign rolled out internationally from 1st November and will primarily focus on Abu Dhabi's core markets of the UAE, India, China, the UK, Germany, USA and the GCC.

Client: Abu Dhabi TCA
Office: Abu Dhabi
Year: 2016